Björn Borg
Björn Borg, the focus of the business is underwear, sports apparel and bags as well as the licensing of footwear and eyewear. Björn Borg products are sold in around 20 markets.
Retail
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Flying Papers assigned us to revamp their brand from the ground up. We started with defining their proposition around Flying Papers being the representative of a diverse, vivid, and global community, bonded by their interest in cannabis. This led to Flying Papers being a ticket for the curious.