H&M Circulator

As a large fashion company, H&M Group have a responsibility to act. The Circulator is a way of empowering their teams internally as well as other companies and designers, to design for circularity and transition towards a circular business model. Changing how they develop products will have a real impact. Going circular not only reduces pressure on virgin resources and avoids waste — it contributes to wider sustainability goals around climate and biodiversity. H&M want to be a part of the solution, not the problem.