Odd Molly
Odd Molly is a Swedish fashion brand founded in 2002, with the vision to create garments that symbolize female strength and courage. The company’s products are sold in its own sales channels and via external retailers around the world, most in Western Europe and primarily in Sweden.
The setup
Oddmolly.com is open to trading in all EU countries, Switzerland and Norway as well as Australia and the USA. The online experience strongly focuses on the actual consumer and is packed with features like AI Merchandising, Loyalty, UGC, advanced CRM, and dynamically adapted payment and shipping options.
- Storyblok CMS
- Centra eCommerce Engine
- Yotpo Loyalty & UGC
In addition to Storyblok (as their CMS), Centra (eCommerce platform), and Yotpo (Loyalty & user-generated content), oddmolly.com uses the a range of state-of-the-art technology to provide a great digital experience.
- Findify: Merchandising & Search
- Klaviyo: Email & Newsletter Automation
- Ingrid: Shipping Engine
- Klarna: Checkout
- Adyen: Payment Platform
- Dragon Slayer: Consumer Engine
Other Case Studies
-
Read our eCommerce case study on Green Paper Products' journey to a future-forward headless CMS built with Storyblok.Retail -
Sleepo
Read our retail case study on Lightexpert's journey to a future-forward headless CMS built with Storyblok.Retail -
Only for Men
At Only for Men you will find everything in the field of fashion, lifestyle and more under one roof. You can find an extensive collection of casual and business men's fashion in both the 17 physical stores in The Netherlands and the webshop. Touchwonders redesigned and built the all-new mobile-first...Retail -
Extracts.Pro
Read our retail case study on Extracts Pro's journey to a future-forward headless CMS built with Storyblok.Retail