With Storyblok’s headless CMS, Paul Smith redefined their digital presence, enabling faster load times, enhanced flexibility, and a flagship store-like user experience. Discover the full story of this transformation.
Retail
This is a preview of the Storyblok Website with Draft Content
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Rico Moda is a multi-brand store for exclusive menswear. The store already had a custom webshop running on a system that was completely separate from the store system. This webshop worked fine, but lacked the exclusive and personal customer experience that Rico Moda wants to offer its customers. The new PWA front end offers innovative solutions such as authentication through fingerprint or Face ID and an omnichannel loyalty program. In addition, Rico Moda wanted to fully integrate the webshop and store for their omnichannel strategy.
