Why Hidden Content Is Becoming Marketing's Biggest Revenue Risk
Content debt isn't housekeeping anymore — it's a revenue risk.
In this session, we unveil exclusive research quantifying what unmanaged content actually costs, and why "disposable content" is a strategy that's quietly working against you.
You'll learn how top brands are shifting from more content to smarter content — turning their estate from a hidden liability into a strategic asset. This is for marketers ready to stop managing content like a cost center and start building it like infrastructure.
Meet your speakers
Brandon Watts (opens in a new window) is the Director of PR & Communications at Storyblok. He has 20+ years of experience in shaping the narratives of tech companies, from startups to enterprises with millions of users. As a former journalist and contributor to Fast Company, Entrepreneur, Adweek, and more, Brandon understands both sides of the media landscape. Cision named him as one of the top PR experts and influencers to follow.
Hannah Freegard is the Deputy Editorial Director at FT Longitude. She crafts thought leadership content that helps FT Longitude’s clients boost their reputation and uncover new opportunities. Whether it’s in-depth reports or eye-catching infographics, she makes complex topics engaging and easy to understand.
Get the webinar replay
- On-demand webinar
- 40 minutes + Q&A
- Language: English
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