Capitalise: From Slow to Scalable with Storyblok & Next.js

Capitalise, a fast-growing UK fintech, struggled with an outdated Pimcore setup that limited performance, flexibility, and marketing agility. Content changes required developer support, site speed was lagging, and experimentation with customer journeys was slow and inefficient. To support their ambitious growth plans, Capitalise needed a modern solution that would empower non-technical teams and create a scalable foundation for future development. Naturaily migrated the platform to a headless architecture built with Next.js and Storyblok. Storyblok’s Visual Editor and block-based structure gave the content team full autonomy to create, edit, and publish pages instantly. Advanced capabilities like A/B testing and flexible content workflows enabled rapid experimentation and optimization of user journeys. The results were significant: faster page loads, smoother navigation, and a marketing team no longer dependent on developers. Capitalise gained the scalability and agility to adapt quickly, run campaigns independently, and deliver a more engaging customer experience.