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Ehlert Headless B2B Commerce Platform & Corporate Experience
Retail

Ehlert Headless B2B Commerce Platform & Corporate Experience

For Gustav Ehlert GmbH & Co. KG, a full-service supply chain specialist in food production, synaigy realized a complete replatforming of its B2B commerce ecosystem. The former monolithic Intershop setup and separate WordPress site were replaced by a composable, headless architecture built with Intershop, Storyblok, Next.js, and TailwindCSS. Storyblok now powers all corporate content, marketing teasers, and dynamic data hubs—serving as the flexible backbone for both storytelling and commerce. The result: one unified, lightning-fast platform combining corporate site, customer portal, and B2B shop with a seamless UX. Highlights include a mobile-first interface, custom dashboards, and an interactive 100-year anniversary Webspecial built entirely in Storyblok.

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Homepage of Ehlert, a German food industry supplier, featuring a promotional banner for “Saitlinge” (sausage casings) with product images and bold text on a black chalkboard-style background. The navigation bar includes sections for assortment, industries, blog, and services, with red buttons for login and registration.

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