FLEX Tools

FLEX's existing website was inflexible and heavily template-based, which meant that growing product volumes and omnichannel scenarios could not be efficiently mapped. A future-proof, scalable platform was urgently needed. Together with 21TORR, an agile approach was developed that relied on headless architecture, modular components, and comprehensive API integration. The goal was a flexible, expandable infrastructure that seamlessly connects content, product, and ERP data. The solution is a headless CMS that completely decouples the backend and frontend. Content from CMS, PIM, and ERP is integrated via APIs, while a modular UI design system enables reusability and easy expansion. The Symfony-based hub delivers high-performance, statically built pages. The result is a robust, low-maintenance platform with high performance, omnichannel capability, and scalability. FLEX can now efficiently expand digital touchpoints, integrate new systems, and optimize its customer communications in the long term.