LEIBNIZ

The assignment was to transfer the relaunch of the LEIBNIZ brand to a new, modern website presence. In doing so, Brandung advised the LEIBNIZ team on their wishes and ideas strategically in conception, design, and online marketing as well as search engine optimization and accompanied them throughout the entire process. The aim of the website relaunch was to translate the new packaging designs, the current LEIBNIZ campaign, and the introduction of the Nutri-Score into the web in a communicative way. An extensive team of experts from the areas of UX, UI and frontend were involved in the implementation of the project and the relaunch of the website. The UX team was tasked with creating an intuitive structure for the website that could be easily operated by users and would quickly lead them to the desired information. For the UI team, the task was to create a design that was iconic but not too playful, so that it would appeal to the target group of caregivers, i.e. families with children. The main focus here was on an appealing implementation that would make users feel familiar with the content. For the frontend developers, the task was to ensure flawless operation, which should be possible on both the desktop and the mobile version. A geo-mapping was used, in which users are redirected to the corresponding URL depending on their location (Germany, Austria, Poland or International) in order to be able to see the country-specific content. The contact form was adapted to Bahlsen's existing Jira mapping and configured so that each request arrives in the correct Bahlsen department.