Nanobebe: From Liquid to Headless for 117% Better Website Performance

Nanobebe, a fast-growing baby products brand, partnered with Naturaily to move beyond the limits of their Shopify Liquid setup. As they expanded internationally, the old platform caused slow load times, rigid workflows, and challenges with product launches. They needed a scalable solution to boost performance, empower their marketing team, and support global growth. Naturaily migrated the store to a headless architecture with Next.js, Storyblok, Shopify, Turborepo, and Tailwind. Storyblok’s Visual Editor gave content teams full autonomy, while new features like pre-orders, subscriptions, and product bundles unlocked growth opportunities. Results included a 117% GTmetrix Performance Score increase, over 10 seconds cut from load times, and an 80% drop in TBT. With improved speed, flexibility, and scalability, Nanobebe gained a future-ready platform that drives seamless product launches and stronger customer experiences worldwide.