This is a preview of the Storyblok Website with Draft Content

Skip to main content

JoyConf 2026 is back. Content Confidence. Human Connection. Save your spot!

NuBuiten B2C e-commerce replatformingrb2
Retail

NuBuiten B2C e-commerce replatforming

NuBuiten is a fast-growing Dutch online retailer for outdoor and garden products with a catalog of over 30,000 items, serving the Benelux B2C market. Outgrowing their legacy platform, they partnered with rb2 to replatform to Medusa open source headless commerce combined with Storyblok as their content management layer. The new composable architecture gives NuBuiten's marketing team full control over content across the Netherlands and Belgium, while enabling features like Tweakwise smart search all powered by a blazing fast TanStack storefront on Vercel.

Try Storyblok for FreeContact Us
A woman tends to plants inside a glass greenhouse. Text advertises a 15% discount on the 'Kate' model greenhouses at Nubuiten.

Get Started With Storyblok

Take a tour with us to see how you can build better content experiences, faster with Storyblok.

Get a DemoView Live

Other Case Studies

  • A soft beige throw blanket with fringes draped over a plush, light-colored sofa, creating a cozy and inviting atmosphere.

    Sleepo

    Read our retail case study on Lightexpert's journey to a future-forward headless CMS built with Storyblok.
    Retail

  • LUCA

    Discover LUCA, a Michelin-starred Italian restaurant, with a new Storyblok-powered site for easy, sophisticated content creation and seamless page management.
    Retail

  • Jude

    Bladder care made better. Clinically proven essentials for life’s trickly moments.
    Retail

  • Amtico

    Read our retail case study on Amtico's journey to a future-forward headless CMS built with Storyblok.
    Retail
View All Case Studies