This is a preview of the Storyblok Website with Draft Content

Skip to main content

JoyConf 2026 is back. Content Confidence. Human Connection. Save your spot!

NuBuiten B2C e-commerce replatforming rb2
Retail

NuBuiten B2C e-commerce replatforming

NuBuiten is a fast-growing Dutch online retailer for outdoor and garden products with a catalog of over 30,000 items, serving the Benelux B2C market. Outgrowing their legacy platform, they partnered with rb2 to replatform to Medusa open source headless commerce combined with Storyblok as their content management layer. The new composable architecture gives NuBuiten's marketing team full control over content across the Netherlands and Belgium, while enabling features like Tweakwise smart search all powered by a blazing fast TanStack storefront on Vercel.

Try Storyblok for Free Contact Us
  • Storyblok CMS
  • TanStack Framework
  • 4 Months Implementation Time
A woman tends to plants inside a glass greenhouse. Text advertises a 15% discount on the 'Kate' model greenhouses at Nubuiten.

Other Case Studies

  • dm

    dm built a B2B portal with Storyblok as one of Germany's biggest retailers for suppliers within their network to access, manage and control goods across 12 markets
    Retail
  • Sagaform cover

    Sagaform

    Read our retail case study on Sagaform's journey to a future-forward headless CMS built with Storyblok.
    Retail

  • Hawthorne

    Hawthorne is an eCommerce platform that sells mens grooming and body care products.
    Retail

  • Thrift Plus

    Thrift is an eCommerce platform revolutionizing the selling of second-hand clothes. The project was built on top of Shopify Plus, Next.js, Algolia, and Storyblok. The biggest challenge of the project was presenting and managing the number of products offered by the company (1,000s) as well as buildi...
    Retail
View All Case Studies