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Reflex WinkelmannUDG logo with a stylized fingerprint icon, accompanied by the text ‘UDG — an MSQ agency.’
Retail

Reflex Winkelmann

Reflex Winkelmann GmbH is a retailed brand founded in 1987 with the mission to optimize heating and cooling systems with efficient heat storage and constant degassing, whether for single-family homes or large installations. Their main audience is from both residential and commercial markets, and they offer them a wide range of products and services that suit different needs and preferences, and their products are sold globally. The company previously used TYPO3, and in pursuing a modernized online presence, they shifted to Storyblok, which enhanced the company’s content quality and user experience. In preparation for the future, the project includes implementing a headless architecture and modernizing their technology stack. This forward-looking approach ensures that Reflex Winkelmann remains well-positioned to adapt to evolving digital trends and requirements.

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