This is a preview of the Storyblok Website with Draft Content

Skip to main content

JoyConf 2026 is back. Content Confidence. Human Connection. Save your spot!

Soho & Carnaby
Hospitality

Soho & Carnaby

Shaftesbury Capital partnered with Storyblok to relaunch the This is Soho website, creating a high-performing platform powered by a headless CMS. The new site showcases Soho’s vibrant mix of fashion, food, culture, and lifestyle, while giving the client an intuitive system for effortless content management. Built with a headless approach, it delivers lightning-fast performance, stronger SEO, and a seamless mobile experience — all crucial for a destination brand that attracts millions of visitors each year. Thanks to a flexible, component-based design, Shaftesbury Capital can now adapt quickly to seasonal campaigns, promotions, and events without relying on developers.

Try Storyblok for FreeContact Us
People enjoying drinks at a bar with festive lights. Text: "SOHO THIS SEPTEMBER - Shop Carnaby Street | Dine Kingly Court | Experience Soho."

Get Started With Storyblok

Take a tour with us to see how you can build better content experiences, faster with Storyblok.

Get a DemoView Live

Other Case Studies

  • Clinic Dr. Wim Danau

    Cosmetics treatments are more popular than ever before and are now pleasantly accessible to the general public. Using this platform, it is possible to get information about cosmetic plastic surgeons offered by Dr. Wim Danau, as well as make an appointment for a consultation. The project is an outco...
    Hospitality

  • Wexl Arena

    The Wexl Arena is a family fun park located in St. Corona, Lower Austria. The project goal was a complete redesign and relaunch of the two websites.
    Hospitality
  • Cozy bed with white linens, green accent pillow, floral curtains, and a modern black wall lamp.

    Hotel Vier Jahreszeiten Salzburg

    Read our hospitality case study on Hotel Vier Jahreszeiten Salzburg's journey to a future-forward headless CMS built with Storyblok.
    Hospitality
  • Cruise ship navigating icy waters with a backdrop of snowy mountains under a clear blue sky, small boats nearby.

    Ponant

    Discover how Ponant transformed its digital experience with Storyblok’s headless CMS—reducing time-to-market by 83%, empowering marketing teams to manage 80% of content, and delivering scalable, multi-locale experiences worldwide.
    Hospitality
View All Case Studies