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Soho & Carnaby
Hospitality

Soho & Carnaby

Shaftesbury Capital partnered with Storyblok to relaunch the This is Soho website, creating a high-performing platform powered by a headless CMS. The new site showcases Soho’s vibrant mix of fashion, food, culture, and lifestyle, while giving the client an intuitive system for effortless content management. Built with a headless approach, it delivers lightning-fast performance, stronger SEO, and a seamless mobile experience — all crucial for a destination brand that attracts millions of visitors each year. Thanks to a flexible, component-based design, Shaftesbury Capital can now adapt quickly to seasonal campaigns, promotions, and events without relying on developers.

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  • Storyblok CMS
  • Astro Framework
  • 3 months Implementation Time
People enjoying drinks at a bar with festive lights. Text: "SOHO THIS SEPTEMBER - Shop Carnaby Street | Dine Kingly Court | Experience Soho."

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