Soho & Carnaby

Shaftesbury Capital partnered with Storyblok to relaunch the This is Soho website, creating a high-performing platform powered by a headless CMS. The new site showcases Soho’s vibrant mix of fashion, food, culture, and lifestyle, while giving the client an intuitive system for effortless content management. Built with a headless approach, it delivers lightning-fast performance, stronger SEO, and a seamless mobile experience — all crucial for a destination brand that attracts millions of visitors each year. Thanks to a flexible, component-based design, Shaftesbury Capital can now adapt quickly to seasonal campaigns, promotions, and events without relying on developers.