A/B Testing
in Storyblok
Are you still making content decisions based on vibes?
You can do better! Storyblok brings Experiments into the CMS so you can test and optimize your content with confidence.
Experiment where content lives.
Get ready to experience the power of data-backed experimentation directly in Storyblok's Visual Editor with our Native A/B Testing. Test headlines, CTAs, layouts, and messaging to validate what works, so you can create experiences that perform without ever leaving the CMS.
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Stop jumping between tools
If content is created in the CMS, then that’s where it should be tested. You no longer have to jump between tools just to validate an idea, bringing experimentation directly into your content operations.
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Run experiments based on the variants you set
You can now run experiments, create variants, and choose a winner all in one workflow, making experimentation a natural part of how content gets created and managed.
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Turn content into a continuous feedback loop
Every piece of content becomes an opportunity to learn and improve, building a system where content operations are driven by insight instead of assumptions.
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Keep your stack, get rid of the complexity
Your analytics stay exactly as they are, as Storyblok lets you surface the results you choose, right inside the CMS, where decisions actually happen.
Storyblok Native A/B Testing Walkthrough
What makes A/B testing in Storyblok powerful is how simple it becomes. Instead of relying on multiple tools, teams can test and optimize content directly where it’s created. That leads to clearer decisions and content that consistently performs better.
Resources to get you started
Everything you need to get started with A/B Testing in Storyblok, from documentation to best practices for planning, running, and learning from experiments.
Using A/B testing and experimentation to turn content decisions into measurable outcomes.
Learn how to create and manage experiments with Storyblok A/B Testing to optimize digital experiences with confidence.
Understand how Storyblok A/B Testing works, including Experiments, Variants, and analytics integrations for scalable content experimentation.
Free on Premium and Elite plans
A/B Testing is provided at no extra cost for Premium and Elite Storyblok plans, as part of Storyblok Labs.
Talk to our team about getting started or upgrading your Storyblok plan.
Try before you buy and preview how you can start experimenting with Storyblok's A/B Testing
A/B Testing is available in Storyblok Labs today, free for Premium and Elite Plans.