Firsty

Firsty needed to replace a non-scalable Webflow site with a global platform capable of serving 190+ countries. The key technical challenge was architecting a system for massive-scale localization and dynamic API-driven pricing without sacrificing performance. The team chose Storyblok for its robust content modeling and field-level localization capabilities, allowing them to build reusable country page templates and integrate a custom AI-translation plugin for near-instant translation into six languages. Storyblok's Datasources feature was crucial for linking real-time pricing data from an external API, giving Firsty's marketing team a powerful, scalable, and fully autonomous platform built on Next.js.