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Crunchyroll is a streaming service founded in 2006 that offers a large library of anime, manga, and games. Their mission is to “unite through anime,” and they operate globally. Crunchyroll’s target audience is young anime fans looking for high-quality and diverse anime experiences. During a corporate rebrand, Crunchyroll needed to migrate their Crunchyroll News site - more than 230,000 multimedia news articles in a dozen languages. Crunchyroll turned to BizStream to help them modernize their CMS to Storyblok away from an internally built solution. Opting for Storyblok enabled content creators to leverage best practices in SEO, syndication, content discovery, and navigation to attract, engage, and convert global anime fans. The enterprise-scale redesign re-established Crunchyroll News as the go-to source for anime engagement.
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