Björn Borg, the focus of the business is underwear, sports apparel and bags as well as the licensing of footwear and eyewear. Björn Borg products are sold in around 20 markets.
Retail
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Dartshopper is one of Europe's leading online dart shops, active across multiple countries. To support continued international growth, rb2 rebuilt their e-commerce platform on a composable architecture using Commercetools and Storyblok as the headless CMS. With rb2's CoreConnect integration layer, Dartshopper benefits from localized content management while maintaining a scalable commerce backbone. The platform is built for performance and peak-period resilience like Black Friday, and runs on AWS infrastructure.

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